For the Wawa campaign, I created engaging, lifestyle-focused content that captured the energy and convenience of the brand in real-time. The video highlighted Wawa as a go-to stop for food, drinks, and everyday moments, showcasing how seamlessly it fits into busy schedules and social outings. Through authentic, on-the-go storytelling, I emphasized Wawa’s accessibility, variety, and community feel—making the content relatable, organic, and aligned with how customers actually experience the brand.