Ravens Game with WAWA Experience UGC Example
For the Wawa experience at the Ravens vs. Steelers game—Baltimore’s biggest rivalry—I created high-energy, real-time content that captured the excitement of game day from start to finish. The content highlighted Wawa’s presence as part of the full fan experience, from fueling up before kickoff to enjoying food and drinks while immersed in the electric stadium atmosphere. By showcasing pregame festivities, close seats, and authentic fan moments, I positioned Wawa as more than a convenience stop— but as a brand that shows up for Baltimore football culture. The storytelling felt organic, celebratory, and deeply connected to the passion of Ravens fans during one of the most anticipated matchups of the season.
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Wawa "Fuel Up" Experience UGC Example
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