For The Good Patch holiday campaign, I created lifestyle-driven content that highlighted the brand’s wellness patches as an easy, thoughtful holiday gift. The video focused on seasonal self-care and gifting moments, showing how The Good Patch fits naturally into everyday routines during the busy holiday season. I emphasized the convenience, aesthetic packaging, and wellness benefits in an organic, relatable way—positioning the product as both a practical stocking stuffer and a self-care essential. The content was designed to feel authentic and festive while aligning with The Good Patch’s mission of accessible wellness.