UGC PORTFOLIO

For the Wawa campaign, I created engaging, lifestyle-focused content that captured the energy and convenience of the brand in real-time. The video highlighted Wawa as a go-to stop for food, drinks, and everyday moments, showcasing how seamlessly it fits into busy schedules and social outings. Through authentic, on-the-go storytelling, I emphasized Wawa’s accessibility, variety, and community feel—making the content relatable, organic, and aligned with how customers actually experience the brand.

For the Wawa experience at the Ravens vs. Steelers game—Baltimore’s biggest rivalry—I created high-energy, real-time content that captured the excitement of game day from start to finish. The content highlighted Wawa’s presence as part of the full fan experience, from fueling up before kickoff to enjoying food and drinks while immersed in the electric stadium atmosphere. By showcasing pregame festivities, close seats, and authentic fan moments, I positioned Wawa as more than a convenience stop— but as a brand that shows up for Baltimore football culture. The storytelling felt organic, celebratory, and deeply connected to the passion of Ravens fans during one of the most anticipated matchups of the season.